The future of generosity is sustainable.

Are you ready for it?

The Center for Sustainable Giving helps leaders grow recurring generosity and build funding that lasts.

We do this in three ways:

Equip

Workshops and learning experiences designed to equip individuals and organizations.

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Advise

Hands-on assessments, roadmaps, and ongoing advisory to help organizations transform and grow sustainable giving.

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Insights

Research, ideas, and resources that help leaders understand and shape the future of giving.

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THE SHIFT

A new wave is forming in generosity.

Every couple of decades, the nonprofit sector experiences a structural shift. A wave reshapes how generosity flows and how causes are funded.

Today, that wave is recurring giving.

The subscription economy reshaped how we consume and paved the way for more donors to give to more charities on a recurring basis. In doing so, it introduced a new model built on long-term donor value, consistent revenue, and relationships designed to last.

Organizations that recognize this shift early will help shape what comes next.

LEADERSHIP’S ROLE

This shift is not just a change in strategy. It is a call for a different kind of leadership.

The leaders who will shape what comes next will not just adopt new models. They will grow generosity within themselves, their organizations, and the communities they serve.

Sustainable giving is not just built through systems. Sustainable giving is built by leaders.

The Center for Sustainable Giving exists to equip leaders to grow generosity that leads to more sustainable funding and lasting impact.

Go deeper on the future of generosity

The Sustainable Giving Manifesto explores the ideas behind this shift —
and what it will take for leaders to build a more sustainable future for giving.

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Explore the latest ideas, research, and conversations shaping the future of sustainable giving

The Wave Report

Latest Article

Announcing The Center for Sustainable Giving

May 1st
by Dave Raley

The Podcast

The Book

The Rise of Sustainable Giving — a foundational look at the transition from transactional fundraising to long-term donor value.

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Sustainable Giving Certified Partners

Across the landscape of providers supporting charities, there is a growing group of organizations committed to enabling nonprofits to build strong, modern recurring giving programs.