Sustainable Giving Certified Partner: Avid

Technology Platform: AI-Powered Donor Engagement & Fundraising Optimization

Website:
https://www.avidai.com/

About Avid

Avid is an AI-powered fundraising and donor engagement platform designed to help nonprofits better understand, engage, and grow their supporter base.

Rather than relying on static segmentation or manual analysis, Avid uses artificial intelligence and predictive modeling to identify donor behavior patterns, surface opportunities, and guide more effective fundraising decisions. This allows organizations to move beyond one-size-fits-all communication toward more personalized, timely, and relevant donor experiences.

By bringing together donor data, machine learning, and automated insights, Avid helps nonprofits focus their efforts where they matter most — strengthening relationships, improving retention, and increasing long-term donor value.


Avid’s Focus on Sustainable Giving

Avid approaches sustainable giving through the lens of data, prediction, and personalization, helping nonprofits better understand which donors are most likely to give, upgrade, or become long-term supporters.

Their platform supports sustainable giving in several key ways:

  • Predictive modeling to identify recurring giving potential. AI-driven insights help nonprofits identify donors most likely to convert to recurring giving or increase their ongoing support.

  • Personalized donor journeys at scale. Dynamic segmentation and automation enable more relevant outreach that strengthens relationships and improves long-term retention.

  • Focus on donor retention and lifetime value. By identifying at-risk donors and surfacing engagement opportunities, Avid helps organizations reduce churn and grow durable revenue.

  • Actionable insights, not just data. The platform translates complex data into clear recommendations, helping teams take the right next step without needing deep analytical expertise.

  • Continuous optimization through machine learning. Campaigns and engagement strategies improve over time as the system learns from donor behavior

Avid is built on the understanding that sustainable giving is not just about systems or payments — it also requires a deeper understanding of donor behavior and the ability to act on it consistently.

Capabilities Provided

Avid offers a set of capabilities designed to help nonprofits strengthen donor engagement and grow sustainable recurring revenue, including:

  • AI-Powered Donor Insights.

  • Dynamic Segmentation & Targeting.

  • Personalized Campaign Optimization.

  • Retention & Upgrade Modeling.

  • Data Integration & Enrichment.

  • Automated Recommendations & Workflows.

Together, these capabilities help nonprofits move from reactive fundraising to a more proactive, relationship-driven approach — one that is essential for building sustainable giving programs.

Visit the Avid website

“Avid brings a powerful and often underutilized dimension to sustainable giving — the ability to truly understand donor behavior and act on it. Their use of AI and predictive modeling helps organizations identify who to engage, how to engage them, and when — which is essential for building and retaining recurring donors over time. That combination of insight and action is a critical part of what it takes to grow sustainable generosity.”

Dave Raley
Founder, The Center
Author, The Rise of Sustainable Giving